When developing the creative concept for a literacy campaign on behalf of the DC Office of the State Superintendent of Education, MAYA focused on evoking the emotions that we all felt as children when reading our favorite book. A child’s imagination can take them anywhere. If only for a few minutes a day, they can navigate a gigantic balloon, command a pirate ship and blast off to mars. This is how “Reading…it takes you places!” was born.

Targeting District children, parents and adults, “Reading…it takes you places!” is a call to action campaign promoting the importance of reading daily and learning to read.